Getting Noticed and Making your Trade Show Exhibit Comfortable

Exhibiting at a trade show is a two way street. You have a limited time to market your product but don't forget about the needs of the show attendee. Use the following ideas to further engage with attendees and help get your exhibit noticed at your next show.

1. Drinks & Rest Area: Offering drink and a seat to a tired thirsty attendee is great way to further engage with them. I've found that asking an attendee what would you like to drink and then drifting over to a bar stool to rest works better than asking if they like to something to drink or would you like to sit down.

2. Carpet Padding: There's no better way to make your exhibit comfortable to show attendees than having cushy carpet padding. At most shows the aisles are carpeted but not padded so an attendees will notice the difference. Most shows will include a carpet padding option along with thicker padding upgrades.

3. Add glitter to your carpet: Adding glitter to your carpet will make it sparkle from the reflection of the exhibition hall lights.  Its suddle enough to make your exhibit stand out from a sea of competition screaming for attention.

4. Music: Add some music to your exhibit. Background music can add a sense of excitement or relaxation to your exhibit. You can use a iPod (Nano or Shuffle) or a laptop computer to hold the music.  If using a laptop and your convention hall has Internet service,  you can also use Pandora to play your music. Create an iTunes playlist on your device to organize and select the music. If using an exhibitor appointed contractor to set up your booth, have them provide the right size speakers and mount them in the best location in the booth.

5. iPad Raffle.  Raffling off an iPad is sure to way to draw attention at your next trade show. Place the iPad at your exhibit's reception counter, swipe the attendees card and place the printed copy in a fish bowl. (If its OK with the attendee, ask them if you can add them to you e-newsletter.)

PJ Naughton

 

Dimension Craft Inc. is a full service trade show exhibit company located in Chicago. We can be reached at 773-925-6500, info@dimensioncraftinc.com.