Avoid these mistakes when exhibiting at your next trade show
1. Bringing Dwight to the Show: Dwight is that annoying character that appears in the TV show "The Office". The problem with bringing a Dwight character to the show is no one likes him and your fellow employees will start to focus the negative energy that Dwight brings rather than the positive energy needed for the show. The ideal trade show employee is liked by their co-workers, articulate, well groomed, enjoys people, upbeat, willing to take out the garbage and has great product knowledge.
2. Over used slogans/phrases: I often snicker when I see these slogans/phrases used at trade shows. These slogans are over-used, hokey and really don't say much so try to avoid them. Yes, I've been guilty of the this over-used slogan crime. Avoid these over-used phrases.
Global Leader - World Leader - Cutting Edge Technology - Dedicated Staff - We are Committed
3. Poor Lighting: A well lit exhibit will make your products stand out. Next time you're in a department store notice the lighting that is used to make the product look better. Most convention centers provide standard ceiling lighting which may not be enough to properly light up your exhibit. Additional Leko hall lighting can be used to better illuminate your exhibit.
4. A messy booth: Empty coffee cups, water bottles, and full garbage cans waiting to be empty gives a bad first impression of your exhibit. Keep the booth clean at all times because you don't know what people are thinking.
5. Using pop up graphics as a back wall: We've all seen this, Those 10'x10' or 10'x20' inline exhibits where exhibitors place roll up or retractable banner stands in front of the show curtain. A better idea is to purchase a pop up display. You can set up the display yourself and the graphics can be changed out depending on the show. The pop up display will look more impressive and consistent than a bunch of randomly placed pop up banner stands.
Dimension Craft Inc. is a full service trade show exhibit company located in Chicago. We can be reached at 773-925-6500, info@dimensioncraftinc.com.
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