LightFair International - Trade Show Exhibits

Need your trade show exhibit to stand out at the LightFair International Show? 

Then contact Dimension Craft Inc for a free quote on your LightFair exhibit needs. We are a full service design and builder of trade show exhibits. In addition to custom trade show exhibits, we also provide pop up displays, inline exhibits, island exhibits and installation and dismantling services. Click here to view a gallery our trade show exhibits.

DimensionCraft Inc.
call toll free at 800-923-0345
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5 Trade Show Mistakes to Avoid

Avoid these mistakes when exhibiting at your next trade show

1. Bringing Dwight to the Show: Dwight is that annoying character that appears in the TV show "The Office". The problem with bringing a Dwight character to the show is no one likes him and your fellow employees will start to focus the negative energy that Dwight brings rather than the positive energy needed for the show. The ideal trade show employee is liked by their co-workers, articulate, well groomed, enjoys people, upbeat, willing to take out the garbage and has great product knowledge.

2. Over used slogans/phrases: I often snicker when I see these slogans/phrases used at trade shows.  These slogans are over-used, hokey and really don't say much so try to avoid them. Yes, I've been guilty of the this over-used slogan crime. Avoid these over-used phrases.

Global Leader - World Leader - Cutting Edge Technology - Dedicated Staff - We are Committed

3. Poor Lighting: A well lit exhibit will make your products stand out. Next time you're in a department store notice the lighting that is used to make the product look better. Most convention centers provide standard ceiling lighting which may not be enough to properly light up your exhibit. Additional Leko hall lighting can be used to better illuminate your exhibit.

4. A messy booth: Empty coffee cups, water bottles, and full garbage cans waiting to be empty gives a bad first impression of your exhibit. Keep the booth clean at all times because you don't know what people are thinking.

5. Using pop up graphics as a back wall: We've all seen this, Those 10'x10' or 10'x20' inline exhibits where exhibitors place roll up or retractable banner stands in front of the show curtain. A better idea  is to purchase a pop up display

Marketing during a Trade Show - Web Marketing 2.0

Think all your marketing is done once the show begins? Think again, its just getting started. With today's 2.0 marketing tools and the growing popularity of smart phones, you can now also market your products or services during the show. I'm not talking about handing out trade show bags or expensive on-site advertising but rather these inexpensive 2.0 ideas you can do yourself.

1. Twitter: Tweeting is good way to reach trade show attendees who are not your Twitter followers. Send out Tweet updates during the show. Be sure to add #showname in your Tweets so they are found in the Twitter real time search stream. Tweet about your new products, demonstrations, contest or raffles.

2. Facebook: Facebook updates can be used like Twitter but your post reside on your FB wall. Posting Facebook info to your wall is a good way to engage with your Fans who may or not be at the show. Your FB post will show up on your followers (Fans) wall post. This why it's important to build your FaceBook following. With Google Real Time Search your FaceBook  updates will appear to people who are not part of your network which further enhances your digital footprint.

3. QR Tags: If you really want to engage with a show attendee, add a QR tag to a pop up banner or product ID stand. When a QR tag is scanned by the attendees smart phone, you can link them to a website which could further explain your exhibited product or bring them to a RFQ page. The attendee can then share the link with fellow co-workers or their social network. (If you know of any customers with a large social network or blog following, ask them if they would mind posting some kind words about your product.)

4. Blogs: Blog posting about your show or event can be done before, during and after the show. Your post can include new product announcements, or your take on the show. Be sure to add/tag the name of the show in your post. Since blog post are indexed within hours (unlike web pages which can take up to 12 days), many of your blog post can appear in a search engines while the show is still going on.

5. Adwords: Google Trends show that searches for trade show names ramp up before and during the event and drops off a cliff when the event is over. Consider running a Google Adwords campaign before and during the show. Most trade shows names have little adword competition making the keyword affordable. Your advertisement can announce new products, specials, raffles, contest,  and your booth number.

PJ Naughton

Dimension Craft Inc. is a full service trade show exhibit company specializing in custom built trade show exhibits and displays. We can be contacted at 773-925-6500 or e-mail info@dimensioncraftinc.com

Getting Noticed and Making your Trade Show Exhibit Comfortable

Exhibiting at a trade show is a two way street. You have a limited time to market your product but don't forget about the needs of the show attendee. Use the following ideas to further engage with attendees and help get your exhibit noticed at your next show.

1. Drinks & Rest Area: Offering drink and a seat to a tired thirsty attendee is great way to further engage with them. I've found that asking an attendee what would you like to drink and then drifting over to a bar stool to rest works better than asking if they like to something to drink or would you like to sit down.

2. Carpet Padding: There's no better way to make your exhibit comfortable to show attendees than having cushy carpet padding. At most shows the aisles are carpeted but not padded so an attendees will notice the difference. Most shows will include a carpet padding option along with thicker padding upgrades.

3. Add glitter to your carpet: Adding glitter to your carpet will make it sparkle from the reflection of the exhibition hall lights.  Its suddle enough to make your exhibit stand out from a sea of competition screaming for attention.

4. Music: Add some music to your exhibit. Background music can add a sense of excitement or relaxation to your exhibit. You can use a iPod (Nano or Shuffle) or a laptop computer to hold the music.  If using a laptop and your convention hall has Internet service,  you can also use Pandora to play your music. Create an iTunes playlist on your device to organize and select the music. If using an exhibitor appointed contractor to set up your booth, have them provide the right size speakers and mount them in the best location in the booth.

5. iPad Raffle.  Raffling off an iPad is sure to way to draw attention at your next trade show. Place the iPad at your exhibit's reception counter, swipe the attendees card and place the printed copy in a fish bowl. (If its OK with the attendee, ask them if you can add them to you e-newsletter.)

PJ Naughton

 

Dimension Craft Inc. is a full service trade show exhibit company located in Chicago. We can be reached at 773-925-6500, info@dimensioncraftinc.com.