Tuesday, January 18, 2011

National Hardware Show - Exhibit Marketing Tips

Make your National Hardware Show Exhibit Stand Out with these 5 Great Marketing Tips

1. Blog About It - Blog about what you'll be exhibiting at the Hardware show , and about special deals or contests that you'll be running at the show. This will create pre-show hype and your blog may even get indexed in a Hardware Show related search.


2.Create a Google Adwords Account -Google Adwords are the paid advertisements that appear on the top and right hand side of a Google search result. Currently there are 5,500 monthly searches made in the U.S. for the phrase "Hardware Show" with only 1 paid advertisement. This number will only increase as the show date grows closer. Since there is little adword competition, you can advertise your Hardware Exhibit in Google Adwords for a small price.


3. YouTube It: Shoot video of your Hardware Show exhibit and product demonstrations and interview customers that are excited about your product/service. Tell the YouTube world why your products/services are the best and post the videos to YouTube.


4. Tweet About It: Tweeting is the best way to reach trade show attendees. Send out Tweet updates during the show. Be sure to add #HardwareShow in your Tweets so they are found in the Twitter Hardware Show search.

5. iPad Raffle - Raffling off an iPad at the show is sure way to draw attention to your exhibit. You can announce your iPad contest on Twitter which will draw more exhibitors to your exhibit.

Since Dimension Craft Inc. is a full service trade show exhibit company, we can assist you with your trade show marketing efforts in addition to building and renting an exhibit for your next trade show. For more information, please contact us at 773-925-6500 or info@dimensioncraftinc.com

No comments:

Post a Comment