Tuesday, December 28, 2010

Trade Show Tips: Graphics - Demos - Handouts


When designing your trade show exhibit, consider the following:
Graphics: they should grab your attention and tell the attendees why they should come into to your booth. Keep your graphics simple, bright and big.

Product Demos: seeing is believing, but touching, smelling, tasting and communicating with the attendee will make you more memorable. If possible have samples of your products out of the display case in order to engage the attendee.

Hand outs: we all like free hand outs and if you can link your handouts with QR tags, social media or a YouTube video of your product, it's a bonus.

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