Friday, January 14, 2011

Exhibit Tips when Working with Chicago's Trade Show Unions

When exhibiting at a Chicagoland trade show venue such as McCormick Place, Navy Pier or the Donald Stephens Convention Center, you are required to use union labor or your own company personnel to set up your exhibit. Below are a list of some services you may need to use and a brief description of the services they provide. For more detailed information, please refer to your trade show exhibitor manual.

Electricians will install and dismantle anything electrical. Be sure to provide an electrical layout plan when submitting your electrical request. This will speed up the electrical set up process and save you money. If  exhibiting machinery for shows like IMTS, it's a good idea to leave the machine locks in your booth (oppose to storage) so you can lock up your equipment immediately after the show ends. Pre-wiring your equipment and providing quick disconnects can also save on your electrical cost. Electrical outlets can be ordered to your booth and as an exhibitor you are now allowed to plug in standard equipment and lighting. Machinery with larger power requirements must be left to the show electricians to install.

Plumbers will provide the installation and dismantling of water, air, gas lines to your equipment. If your exhibit requires plumbing, be sure to provide a location layout, and valve fitting sizes when submitting your plan. If you bring in your own fluids (such as oils or cutting solvents), its a good idea to keep a pump /containers nearby or use the show's easy access storage. This way solvents/dielectric fluids can get pumped out as soon as the show ends. Many shows provide gasses, eliminating the need for you to purchase them ahead of time.

Riggers will uncrate/unskid, crate/skid and position your machinery. You can save on rigging cost by uncrating your equipment before the show. If exhibiting machinery, it's a good idea to mark the location of your equipment on the visqueen carpet covering before the move in. This will help the riggers spot your equipment. Having a company representative in your booth (with your truck driver's cell number) during will  help streamline the move in process and avoid re-spotting fees.

Material Handlers will bring the trade show exhibit materials (except machinery) in/out of the convention center. The charge is normally based on $/100 lb. carton weight. This amount will vary depending on the show. Exhibitors can bring in computers small crates or boxes as long as it can be carried in without a forklift. This is referred to as "material handling". Make an effort to bring in most if not all of your exhibited material during your targeted move-in date, otherwise additional charges will occur for bringing materials before or after this date.

Carpenters will install and dismantle anything related to your exhibit excluding items related to electrical and plumbing. Make sure your exhibit is properly crated in order to prevent shipping damage. You can use your own exhibit company to provide the I/D of your exhibit. In order to do this you will need to fill out an EAC form provided by the show management.With the new labor rules, as an exhibitor, you can set-up your own exhibit with your company employees.

Decorators will assemble and install (non-electrical, non-structural) overhead signs. Exhibitors can now hang their own signs. Be sure to bring in some Velcro when packing for a show if you plan on doing it yourself.

For some, filling out the required show forms can be a daunting and overwhelming task. Since Dimension Craft Inc. is a full service trade show exhibit company based in Chicago, we can assist this ordering process for you in addition to building and renting an exhibit for your next trade show. For more information, please contact us at 773-925-6500 or info@dimensioncraftinc.com

Wednesday, January 12, 2011

Trade Show Displays & Color

When designing your next trade show exhibit, consider a color scheme.
Colors can convey emotions from show attendees. For example, blue has a calming effect, yellow is a real attention grabber, red is loud and emotionally charged and white shows honesty and is cleanliness.

When selecting trade show carpet, remember light shades can make a booth look bigger while darker shades can hide dirt and stains. If you are exhibiting larger products like machinery, select a carpet color that will contrast your product so it stands out.

Check out our gallery of exhibits that used different color schemes.

If you are color blind or just not color coordinated, seek advice from an expert or give Dimension Craft Inc., a call 847-532-0812 or info@dimensioncraftinc.com and we'll be happy to give you expert free advice regarding your trade show color coordination.

Thursday, January 6, 2011

Trade Show Banners & Displays with QR Tags

Consider using pop up banners and a pop up display at your next show or event. Both items are affordable and are easy to set up and store. Graphics can changed out when needed.

Banner stands come in single sided and double sided formats. They can also be used to explain a or illustrate a product you are exhibiting. If you really want to engage an exhibitor, add a QR tag to the pop up banner. When a QR tag is scanned by a smart phone, it will link you to a website which could further explain the product you are exhibiting.

Pop up displays can stand a
lone or on a table top. If you need help in selecting graphics for your display, our designers are there to assist you. Both items are great solutions for smaller shows and events.

Tuesday, December 28, 2010

Trade Show Tips: Graphics - Demos - Handouts


When designing your trade show exhibit, consider the following:
Graphics: they should grab your attention and tell the attendees why they should come into to your booth. Keep your graphics simple, bright and big.

Product Demos: seeing is believing, but touching, smelling, tasting and communicating with the attendee will make you more memorable. If possible have samples of your products out of the display case in order to engage the attendee.

Hand outs: we all like free hand outs and if you can link your handouts with QR tags, social media or a YouTube video of your product, it's a bonus.

iPads + Trade Shows + Internet = Good Marketing


Consider using a iPad at your next trade show.

The iPad is mobile and can be connected to the Internet. It can be used to show your online product presentations (SlideShare), product videos (YouTube), sample photos (Flickr) and hyperlinks/ attachments can be e-mailed to the attendee on the spot.

Raffling off the Apple iPad during the show and announcing the winners on Twitter using #showname will also help draw more attendees into your booth.

Sweets and Snacks Show - Trade Show Exhibits


Let Dimension Craft Inc. make your exhibit stand out at the Sweet and Snacks Show. We have designed and manufactured many exhibits and displays for the Sweets and Snacks Show. Click here to view our exhibits.

Call Dimension Craft Inc. for a free quote.
ph: 773-925-6500 or e-mail us at info@dimensioncraftinc.com

OTC Trade Show Exhibits


Let Dimension Craft Inc. make your exhibit stand out at the Offshore Technology Conference (OTC). We have designed and manufactured many exhibits and displays for the OTC Show.

Call Dimension Craft Inc. for a free quote.
ph: 773-925-6500 or e-mail us at info@dimensioncraftinc.com